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This web site states the following, "New and used Telescopics, Telehandlers, Loaders, Tractors." Our analyzers saw that the web page stated " Welcome to AJ Armstrong, Servicing and Repairs and suppliers of new, used and second hand Telehandlers, Telescopics, tractors and farm machinery." The Website also said " We also supply parts for all types of machinery. We are situated in Tamlaught OCrilly, outside Upperlands, Maghera in County Londonderry in Mid Ulster. Delivery can be arranged throughout Northern Ireland, Ireland, the UK and Europe. A J Armstrong and Sons Ltd." The website's header had AJ Armstrong as the most important optimized keyword. It is followed by Stelehandlers, Telescopics, and Used JCB which isn't as highly ranked as AJ Armstrong. The next words ajarmstrongandsons.com uses is Second Hand JCB. Armstrong JCB was included and will not be understood by search parsers.